Five Musts for a Viral Mobile Game
According to the most recent Global Games Market Report published by Newzoo, gamers worldwide are expected to generate a total of $99.6 billion in revenues in 2016, up 8.5% compared to 2015. A good portion of this revenue will come from viral mobile games.
For example, the math-based puzzle game 2048, which was released back in 2014, still generates thousands of dollars every single day, and King, the producer of Candy Crush Saga made $517 million in profit in 2015. Numbers like these present one crucial question: what makes a mobile game go viral?