October 27-29, 2025 | ARLINGTON, VA
Shaping the future of AI agents, Generative AI, and automation—where innovation meets impact.
Presented by:
Adobe is helping retailers stay ahead in a world where AI is redefining every aspect of customer experience- from discovery to loyalty. By placing personalization at the center of every interaction and harnessing real-time insights, Adobe AI enables brands to deliver meaningful, relevant journeys at scale.
In this session, Adobe will demonstrate how its AI-powered tools drive smarter, faster, and more connected retail experiences through intelligent decision-making, predictive personalization, and seamless omnichannel engagement.
With its unmatched foundation in creativity and marketing, now enhanced by generative and agentic AI, Adobe empowers retailers to transform every stage of the customer journey, from content creation and experience orchestration to conversational engagement and scalable personalization.
How Adobe AI connects creativity, data, and intelligence to personalize every retail moment
Real-time insights and predictive personalization that strengthen discovery, engagement, and loyalty
Strategies for scaling consistent, on-brand experiences across all channels with AI
How retailers can prepare their content and data ecosystems for an AI-first future of customer experience
AGENTIC is where market leaders gather to focus on successful deployments in a trusted setting- away from the noise of a typical conference. If you're looking for an event that breaks from a tired event model and connects you directly with the information and people who matter most to your success, this is your conference.
Marta Frattini is the Director of Industry Strategy and Marketing for Retail for the Adobe digital strategy group (DSG). She works as a passionate thought leader to unlock experience-driven growth for Adobe retail clients.
Frattini has spent over 15 years in marketing and digital innovation, and has spearheaded successful digital transformation and personalization programs for major global retailers. Frattini has a strong understanding of the strategies, tactics, and technologies required to execute digital excellence at scale, and brings a global perspective shaped by personal and professional experiences across North America and EMEA.
Matthew Gyves, Field CTO, Media and Entertainment at Adobe Inc., has been bridging technology and broadcast media production for over 30 years. An award-winning media professional, he leads global partnerships that combine technology with creativity, leveraging Adobe’s AI solutions to optimise production pipelines, drive innovation and deliver transformative customer outcomes.
Hannah Elsakr is the Global Head of New Business Ventures and Founder of Firefly (Generative AI) for Enterprise at Adobe. She recently launched Firefly for Enterprise, which includes Firefly Services, Custom Models, and Firefly Creative Production. Previously, she led Corporate Development and served as Chief of Staff to Adobe CEO Shantanu Narayen. Hannah holds degrees from MIT and Harvard Business School and was named a 2023 “Woman of Influence” by the Silicon Valley Business Journal.
Stacie is a seasoned Marketing Operations leader specializing in marketing strategy, technology acceleration, and process optimization. As the Senior Director of Marketing Operations at The Home Depot, she leads end-to-end strategic planning, finance operations, and content delivery at scale. Known for harnessing generative AI and innovative technology to drive transformative results, Stacie is a servant leader who excels at leading change, building strong partnerships, and delivering sustainable growth through operational excellence.
Our Moderator for the Webinar will be Pete Erickson, founder of Modev and creator of multiple AI conferences including VOICE & AI, AGENTIC, and GovAI Summit. With a focus on AI market growth, Pete designs his events to provide a comprehensive roadmap that includes strategy for budget holders, hands-on product, development and design sessions, marketing and customer experience guidance and policy strategy support.
Step into the Vibe Lounge — the creative heartbeat of AGENTIC. This is not just a lounge—it’s an imagination accelerator. Whether you’re exploring powerful new tools, connecting with visionary partners, or unlocking resources to bring your next big idea to life, the Vibe Lounge is where inspiration meets activation.
Fuel your journey through the Agentic landscape with:
This is your sandbox, your lab, your launchpad — where ideas don’t just spark, they ignite.
Welcome to the Vibe Lounge. Dream it. Build it. Win it.
THE HUMANS BEHIND CLASS SESSIONS
VP of Product, Marketing, and Operations
SVP
Undersecretary of Science & Technology
AI Services Director & Host of "You & AI"
Head of Global Growth & Strategy
Founder/CEO
Chief Data & Analytics Officer
Acting Secretary
President
President
CAIO
CEO
Director of Design and Motion
Creative Director
Principal Architect, Responsible AI & Tech
Julie Towns leads product marketing and product operations at Pinterest. Her team is responsible for influencing product strategy and roadmap priorities, managing alpha/beta programs, global go-to-market operations, and growing adoption and engagement across consumer, creator, shopping, and advertising products.
Julie has spent the past 12+ years leading product marketing, product operations, and brand marketing teams in advertising and consumer tech, e-commerce, and digital media industries. As part of these roles, she's led teams who’ve launched and driven adoption for hundreds of new products and features, built go-to-market processes and roadmap tools, and created voice of customer and alpha/beta programs.
Before joining Pinterest, Julie built and led the product marketing and launch management orgs at Amazon Advertising. Earlier in my career, she led product marketing at Comscore for the audience and measurement businesses, and prior to that she drove digital strategy and branding for AOL media properties.
Jeanine Gubler Heck is Vice President of Artificial Intelligence Product in the Technology and Product organization of Comcast. In this role, Jeanine is leading the company’s efforts to bring artificial intelligence into Xfinity products. She was the founding product manager for the X1 voice remote which allows customers to interact with their TV through intuitive voice commands. Additionally, Jeanine’s team develops other AI products including computer vision algorithms for Xfinity Home cameras, media analytics for TV, and customer experience interactions via an Xfinity virtual assistant.
Since joining Comcast in 2007, Jeanine has used her entrepreneurial approach to product management to build algorithms that enhance user experiences. Prior to her current role, Jeanine led the launch of a cloud-based TV search engine as well as the company’s first TV recommendations engine.
In 2012, Jeanine was the founding leader of Comcast’s Women’s Network for its inaugural three years. Jeanine spends her time outside of work encouraging young people to pursue careers in technology. She sits on the board at her alma mater, St. Hubert High School for Girls, and she mentors computer science students at Lower Merion High School.
Jeanine received her bachelor’s degree in Computer Science & Engineering from the University of Pennsylvania and an MBA from Columbia University. She lives in the Philadelphia area with her husband and 4 children
Over 10 + years of expertise in Digital Transformation & Artificial Intelligence. Currently AI Services Director at Welocalize, she is at the forefront of driving AI innovation for global markets, working with some of the world's largest enterprises.
She is known for her ability to bring together leaders from top organizations, across multiple domains & is deeply invested in exploring and discussing the societal impact of AI. She hosts the "You & AI" series, an initiative aimed at demystifying complex AI concepts for a broader audience. Her influence extends to speaking engagements at industry events and CXO round tables for prominent companies like HPE, Nvidia, Intel, AWS, and VMWare, making her a respected voice in the field of artificial intelligence.
Michelle is the Chief Data and Analytics Officer at McDonald’s, leading the Data, Analytics and AI practice for the Enterprise, Michelle and her team enable McDonalds to capture and harness the full value of their data assets to more effectively run and grow the business.
Michelle brings 30 years of experience to Strategy, Insights and Analytics, having most recently lead the Global Insights and Analytics team at McDonald’s. Since joining McDonald’s, Michelle has stood up a both a Foresight team and a GenAI COE, connected human insights with data and analytics to drive bigger business impact, and played a critical role in the new global innovation process, Michelle is also a passionate people leader and people developer.
Prior to McDonald’s, Michelle worked at Mars Wrigley and other notable brands, like Clorox.
Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for four years. In her free time, Michelle loves music, travelling the world, and checking out new restaurants. She hopes to get to 100+ countries in her lifetime.
Julie Su became Acting Secretary of Labor or March 11, 2023. She was previously confirmed by the Senate to serve as the deputy secretary of labor on July 13, 2021. As deputy secretary, she served as the de-facto chief operating officer for the department, overseeing its workforce, managing its budget and executing the priorities of the secretary of labor.
Prior to joining the U.S. Department of Labor, Deputy Secretary Su served as the secretary for the California Labor and Workforce Development Agency. The LWDA enforces workplace laws, combats wage theft, ensures health and safety on the job, connects Californians to quality jobs and career pathways, and administers unemployment insurance, workers compensation and paid family leave.
Su is a nationally recognized expert on workers' rights and civil rights who has dedicated her distinguished legal career to advancing justice on behalf of poor and disenfranchised communities and is a past recipient of a MacArthur Foundation "genius" grant.
Jesse M. Ehrenfeld, MD, MPH, was inaugurated as president of the American Medical Association in June 2023. He is a senior associate dean, tenured professor of anesthesiology and director of the “Advancing a Healthier Wisconsin Endowment” at the Medical College of Wisconsin. He was elected to the American Medical Association Board of Trustees in 2014.
Dr. Ehrenfeld divides his time among clinical practice, teaching, research and directing a $560-million statewide health philanthropy. He also has an appointment as an adjunct professor of anesthesiology and health policy at Vanderbilt University in Nashville, Tenn., and as an adjunct professor of surgery at the Uniformed Services University of the Health Sciences in Bethesda, Md. Dr. Ehrenfeld is a consultant to the World Health Organization Digital Health Technical Advisory Group and previously served as co-chair of the Navy Surgeon General’s Taskforce on Personalized and Digital Medicine and as a special advisor to the 20th U.S. Surgeon General.
Dr. Ehrenfeld’s research, which focuses on understanding how information technology can improve surgical safety and patient outcomes, has been funded by the National Institutes of Health (NIH), the Department of Defense, the Robert Wood Johnson Foundation, the Anesthesia Patient Safety Foundation, and the Foundation for Anesthesia Education and Research. He currently serves on the National Academy of Medicine’s Health Policy Fellowships and Leadership Programs Advisory Committee.
His work has led to the publication of more than 275 peer-reviewed manuscripts. He is editor-in-chief of the Journal of Medical Systems and has co-authored 22 clinical textbooks that have been translated into multiple languages. Dr. Ehrenfeld has received numerous awards for his research and is a recipient of several prestigious teaching awards.
Behshad Behzadi, PhD, is a distinguished computer scientist with expertise in algorithms, web search ranking, natural language understanding, speech recognition, machine learning and generative AI (GenAI).
He leads Google Cloud Generative Conversational AI, focusing on applying Google’s latest advancements in AI to reimagine customer experience and operations for large enterprises.
Behzadi joined Google Zurich in 2006 and has played a key role in Google’s AI-first strategy as co-founder of the Google Assistant, Google Lens, Google Smart Display and the Next Gen Assistant, a breakthrough in mobile assistant technology with on-device Machine Learning for a lightning fast experience. Prior to that, he led several core web search ranking teams such as Freshness, Safesearch and pioneered usage of Entities, Context, and ML in Search.
Behzadi holds a PhD in Bioinformatics from Ecole Polytechnique in Paris, and did post-doc research at the Max Planck Institute for Molecular Genetics, focusing on algorithmic comparative genomics.
Antoine Dickens-Rouse is the Director of Design and Motion at Outright. During his time at Outright, he has led brand and creative direction for clients including YouTube, Google, Marriott International, Adidas x Ivy Park, and more. He uniquely blends technology and creativity in his process, and has a strong focus on leveraging Generative AI and other advanced AI toolsets. He has pioneered groundbreaking storytelling techniques that not only elevate brand narratives but also streamline creative workflows. Early in his career, he created AR ads as a part of integrated marketing campaigns for televised shows and syndicated radio stations for CBS Outdoor, radio.com, and Viacom/MTV Networks. Antoine’s most notable achievements during his design career consist of being a recipient of multiple Clio Awards and ProMaxBDA awards, and a “30 under 30 Award” by Cablefax.