
We're bringing together the brightest minds in AI in the New York market for curated sessions, outcome-focused meetings, and peer-to-peer dialogue. GENERATE is a one-day experience that delivers the insights, tools, and relationships you need to lead with confidence and deploy with speed.
Your teams are ready for AI—but is your organization ready to lead them? Drawing from TELUS's successful journey with 50,000 users, this keynote reveals how to democratize AI while maintaining ironclad security. Glimpse the future of work as we explore Agentic AI and next-gen copilots, and learn how to empower your workforce today for the collaborative human-AI workplace of tomorrow.
In the keynote “Scaling Responsible AI: From Enthusiasm to Execution,” Noelle Russell explores the dual phases of AI innovation. The talk delves into "Day 1," characterized by the excitement and enthusiasm of AI’s possibilities, and "Day 2," where an awakening occurs, prompting the need to address ethical, safety, and scalability questions.
Noelle will guide the audience through the journey from initial hype to responsible execution, highlighting the importance of transparency, fairness, and continuous learning in navigating AI’s complexities at scale. Attendees will gain insights on building a robust framework for responsible AI, ensuring long-term benefits and trust.
Description to come.
Learn to detect AI vulnerabilities in this hands-on workshop led by TELUS Digital AI research leaders. Designed for both non-technical and technical audiences deploying LLM applications, you'll learn to transform traditional AI security approaches into an automated red-teaming pipeline. Through practical exercises, you'll master AI safety fundamentals, simulate adversarial attacks, and learn about automated prevention strategies. This new approach protects brand reputation, prevents costly breaches, and provides CISO-friendly metrics for confidently deploying GenAI. You'll leave with the framework and tools to implement robust AI safety measures, enabling secure innovation with GenAI.
Key Takeaways:
Designed for leaders navigating the accelerating impact of AI, this intensive bootcamp offers a clear, pragmatic path to strategic integration. You'll move beyond the hype and into real-world application — gaining the insights, frameworks and decision-making tools needed to unlock competitive advantage, streamline operations and position your organization for long-term success.
Whether you're assessing your first pilot or scaling enterprise-wide adoption, you'll leave equipped with actionable use cases, practical models and expert guidance tailored to your business context.
What You’ll Learn:
How to Build a Winning AI Strategy
Align AI with your business goals to drive revenue, improve efficiency, and enhance customer experiences—without getting lost in the tech jargon.
Which AI Tools to Use (and How to Use Them)
Get hands-on with powerful, beginner-friendly tools that help automate tasks in sales, marketing, operations, and more—no coding required.
How to Automate and Streamline Workflows
Learn how to identify the best parts of your business to automate, and build systems that save time, reduce errors, and increase output.
How to Grow Responsibly and Scale with Confidence
Understand the key principles of responsible AI so you can grow your business ethically while protecting your brand, your data, and your team.
Your teams are ready for AI—but is your organization ready to lead them? Drawing from TELUS's successful journey with 50,000 users, this keynote reveals how to democratize AI while maintaining ironclad security. Glimpse the future of work as we explore Agentic AI and next-gen copilots, and learn how to empower your workforce today for the collaborative human-AI workplace of tomorrow.
Presented by Fuel iX
This workshop delves into the practical implementation of Generative AI for maximizing productivity and agility in large enterprises. Drawing from a real-world case study of an organization with 50,000 users, participants will explore the concept of AI copilots and their transformative impact on workflow efficiency.
The workshop covers creating and prompting copilots, understanding the strengths and limitations of RAG and knowledge bases, and strategies for driving organization-wide adoption. Executives will gain insights into overcoming adoption barriers, identifying high-impact use cases, and fostering a culture of AI-driven innovation using Fuel iX Copilots.
Key takeaways that participants will learn...
Retrieval-Augmented Generation (RAG) is transforming how we extract insights from large documents by combining retrieval-based search with generative AI for more precise, context-aware answers.
This hands-on tutorial walks you through building a PDF Question-Answering System powered by Google Gemini (via Vertex AI) and FAISS for vector-based search. Whether you're working with research papers, legal contracts, or technical manuals, this guide provides a step-by-step framework to implement real-world RAG applications from scratch.
Key Learning Takeaways:
Presented by Outright
This hands-on session offers a behind-the-scenes look at Outright's AI art project for Schmidt Sciences at the National Portrait Gallery, showcasing how AI is reshaping creative workflows. Attendees will explore the strengths and limitations of AI design platforms, ethical and legal considerations around rights and likeness, and the evolving role of AI in art. Whether you're an artist, designer, or AI enthusiast, this session provides practical insights into using AI as a creative tool while maintaining artistic intent and originality.
Key takeaways include:
Presented by Codeium
This hands-on session dives into the technical foundations of integrating AI-assisted coding tools into your IDE, focusing on real-world implementation strategies and performance considerations. Discover how to optimize your developer workflows, troubleshoot common challenges, and ensure your organization is positioned to harness the full potential of next-generation code generation platforms.
Key takeaways include:
The AI race has frustrated many. While 98% of business leaders want to adopt AI and may have experimented with it, only less than 10% can point to specific AI benefits in their P&L. It goes beyond immature technologies, highlighting core challenges that require transforming the workplace to embrace AI.
To succeed, executives must enhance their project management capabilities, including executive sponsorship, reward incentives, training and instruction, and better workforce collaboration. Teams need to feel capable, encouraged, and empowered to work across departments, manage and train AI tools, and foster better data governance.
Key Learning Takeaways:
Presented by Fuel iX
This workshop delves into the practical implementation of Generative AI for maximizing productivity and agility in large enterprises. Drawing from a real-world case study of an organization with 50,000 users, participants will explore the concept of AI copilots and their transformative impact on workflow efficiency.
The workshop covers creating and prompting copilots, understanding the strengths and limitations of RAG and knowledge bases, and strategies for driving organization-wide adoption. Executives will gain insights into overcoming adoption barriers, identifying high-impact use cases, and fostering a culture of AI-driven innovation using Fuel iX Copilots.
Key takeaways that participants will learn...
Many companies experimenting with AI-powered conversation and content design find themselves stuck in incremental progress. The real breakthroughs come when teams think bigger—reimagining how AI can enhance creativity, improve accuracy, and drive engagement at scale.
This hands-on workshop will explore advanced strategies for structuring AI-driven interactions, reducing hallucinations, and equipping your generative content with powerful tools for testing, localization, and persona development. Whether you’re designing for chat, voice, or multimodal experiences, you’ll gain practical techniques to level up your AI capabilities and push past conventional limits.
Key Learning Takeaways:
Beyond the Basics – Techniques to enhance AI-driven conversations and content generation
Smarter, More Reliable AI – Strategies to improve accuracy and reduce hallucinations
Interactive Challenges – Apply new tools and approaches to create high-impact AI experiences
Overview of prompt hacking threats: injection, leaking, and jailbreaking
Identification of vulnerabilities arising from untrusted inputs
Real-world case studies and red teaming in AI security
Strategies and best practices to mitigate prompt-based security risks
AI-driven development tools are advancing rapidly—from code-completing copilots to fully agentic IDEs capable of building applications with minimal human input. These tools are not just assisting developers; they are evolving into AI-driven junior engineers capable of executing complex development tasks.
In this interactive workshop, we’ll survey the latest AI tools revolutionizing software development, from copilots embedded in IDEs to AI agents that autonomously generate and refine code. A live demo will showcase an AI-driven IDE building an application from scratch—without a single line of human-written code. We’ll also explore how these advancements are transforming developer workflows, what it takes to integrate AI effectively, and the skills developers need to stay ahead. AI won’t replace developers, but those who embrace it will outperform those who don’t.
Key Learning Takeaways:
Integrating Large Language Models (LLMs) into business operations requires more than just access—it demands a clear understanding of how different models perform under real-world conditions. This interactive workshop introduces a structured evaluation approach, allowing participants to compare multiple LLMs side by side and analyze their strengths in factual accuracy, reasoning, creativity, coherence, and bias.
Through hands-on exercises, attendees will explore key performance metrics like response latency, token usage, and perplexity to assess model efficiency and reliability. By the end of the session, participants will be equipped with the insights needed to make more strategic, data-driven decisions about AI model selection and deployment, ensuring their AI initiatives are both effective and scalable.
Key Learning Takeaways:
AI interfaces are evolving from static designs to dynamic, context-aware experiences. Using LangChain, LangGraph, and modern frontend frameworks, Generative UI enables real-time interface adaptation through natural language processing, streaming component generation, and dynamic data visualization.
This hands-on workshop guides developers through building adaptive UIs with practical examples. Learn to implement streaming UI generation, intent-driven visualization, and autonomous workflow orchestration while maintaining performance and trust.
Key things you'll learn include:
GM & SVP Fuel iX / TELUS Digital
Bret Kinsella is GM and SVP at Fuel iX. He also founded Voicebot.ai, the leading source of research, data, analysis, and news about voice, AI, and synthetic media technologies. Bret has been named Voice AI commentator (2019-21) and analyst of the year (2020-21). He earned degrees from UCLA and the University of Pennsylvania's Wharton School.
CEO AI Leadership Institute
Noelle Russell is a multi-award-winning technologist with an entrepreneurial spirit who specializes in helping companies with emerging technology, Generative AI, and LLMs. She has led teams at NPR, Microsoft, IBM, AWS and Amazon Alexa, and is a consistent champion for Data and AI literacy.
Sonic Strategy Director | Studio Resonate SXM Media
Steve Keller is the Sonic Strategy Director for Studio Resonate, SiriusXM Media’s in-house audio-first creative consultancy, offering support to brands that advertise on the Pandora, SiriusXM, and Soundcloud platforms. He is recognized as one of the world’s leading authorities on sonic strategy and identity, blending art and science into award winning creative content and sonic systems for a variety of global agencies and brands. His research explores the ways music, sound, and voice influence perception and behavior and can be found in the Journal of Advertising Research, Journal of Psychology and Marketing, Frontiers in Psychology, WARC, Expert Journal of Marketing, Music and Medicine, Journal of Multisensory Research, Journal of Gastronomy and Food Science, and Journal of Food Quality and Preference.
Product Manager, Fuel iX Copilots Fuel iX / TELUS Digital
Mark Dennison, Product Lead for Fuel iX Copilots at TELUS Digital, brings nearly a decade of product management expertise and over 20 years of client collaboration experience to the development of enterprise-grade AI productivity solutions. His focus on workforce transformation via agentic AI combines a deep understanding of user needs with innovative approaches in generative AI and UX design. An accomplished cellist performing with the Charlottesville Symphony, Mark draws on his Berklee College of Music background to blend artistic sensibility with technical leadership, creating resonant experiences in the evolving landscape of AI and SaaS product management.
Lead Applied AI Researcher Fuel iX/TELUS Digital
Milton Leal is Lead Applied AI Researcher at Fuel iX, TELUS Digital’s GenAI platform. Deeply involved with LLMs since 2022, he drives red-teaming and safety for LLM applications, combining expertise in Applied and Computational Mathematics with 15 years of investigative journalism to expose model blind spots and secure chatbot deployments.
Founder & Managing Partner INTLDA
With 20+ years of experience in data, AI, and emerging technologies, Uvika Sharma has worked across startups, Fortune 500 companies, and global ecosystems, helping leaders make informed, ethical, and high-impact AI and data-driven decisions. As a Data & AI strategist, she helps enterprises, startups, and nonprofits harness AI strategically, responsibly, and effectively to drive growth, efficiency, and risk mitigation. Her mission is to bridge the gap between AI potential and real-world impact, whether through AI literacy, strategy development, responsible AI adoption, or digital transformation.
CEO Modev
Pete is the founder and CEO of Modev and the creator of a diverse series of events including GENERATE, AGENTIC, VOICE & AI, GovAI Summit, CodeForward, and the AI House and NeuroTech events at CES.
Keynote Sessions on Feb 24
All Class Sessions on Feb 24
Access to the GNRT LMS for Continuous Learning
Class Completion Certification(s)
Delicious Food & Beverages All Day
Reception & Networking
Post-Event Recordings
Keynote Sessions
All Class Sessions
Access to the GNRT LMS for Continuous Learning
Class Completion Certification(s)
Delicious Food & Beverages All Day
Reception & Networking
All benefits of the Commercial Pass are included
We will connect you directly with your target ICPs