Scaling voice at Nestlé

Featuring:

Christine Hart, Global Search and Voice Specialist Nestlé

1/3 of the US population is now using voice assistants, so it’s no wonder that multinational food and drink processing corporation Nestlé has jumped on board.

There is obviously an opportunity to connect with consumers in this emerging media. We need to be ready to scale with all the changes and innovation happening in voice.

Children are getting more used to voice than touch screen, especially now that most are being schooled at home.

Voice Search- Nestle would like to optimize a search so that they are leading in their respective categories.

Paid Media- Using Spotify, iTunes and other forms of online audio requires up-tick in advertisement.

Utility-How can the company provide utility via voice assistants for example with recipes and how to purchase it quickly.

Voice Commerce- Optimizing content to sell through most commercial markets via voice. While this is still a little clunky. Christine believes that because it is more natural to order via voice than other forms of the consumer journey.

The goal is to provide an experience that is personalized to the consumer that delights, it will improve brand identity.

There is a huge opportunity for voice and it’s on all of us to create engaging and comfortable experiences as the voice ecosystem to involve.